Press Kit
Boilerplate, bios, verified facts, and downloadable assets for writing about Durable Programming and David Berube.
At a glance
Durable Programming
- Company
- Durable Programming LLC
- Founded
- 2022, as the implementation arm of Berube Consulting (est. 2001)
- Founder
- David Berube
- Headquarters
- Pembroke, NH — about an hour north of Boston
- Size
- Fewer than ten people; a senior team
- Work
- Software rescue, incremental modernization, SaaS-to-custom migration, Ruby on Rails upgrades
Boilerplate
About Durable Programming
Use either version as written.
Short
Durable Programming is a small senior software team in Pembroke, New Hampshire, that builds and fixes software for companies that depend on it. Founded by David Berube, the firm specializes in changing running production systems without taking them down.
Long
Durable Programming is a software development firm based in Pembroke, New Hampshire, that builds software meant to hold up under change, under load, and over the years a system actually has to live. Led by founder David Berube, a senior team works inside important, in-production systems: rescuing codebases nobody fully understands anymore, upgrading and modernizing them in small reversible steps instead of risky rewrites, and moving companies off platforms they have outgrown. Durable Programming is the implementation arm of Berube Consulting, which has provided software development and advisory services since 2001.
Founder
David Berube
One line
David Berube co-founded Casting Frontier and served as its technical lead, architecting one of the world's largest casting platforms — 800,000+ actors, used by 45+ of the Fortune 100 — through to its 2020 acquisition by category leader Talent Systems.
Paragraph
David Berube is a software developer, author, and founder with over 20 years of experience building systems that hold up at scale. He co-founded Casting Frontier in 2006 as one of three partners and served as technical lead through its 2020 acquisition by Talent Systems, the category leader in the space. As the platform's architect, he built a database of 800,000+ actors — one of the largest in the world — powering commercial casting for national advertising used by 45+ of the Fortune 100, from AstraZeneca to Walmart. David has written several books on software development, spoken at international conferences, and published articles distributed in 65+ countries. He has worked with organizations ranging from Ivy League universities to salvage motorcycle dealers.
Selected record
- 2006 Co-founds Casting Frontier, one of three founding partners; technical lead and architect through the exit.
- 2007 Publishes Practical Ruby Gems (Apress).
- 2008 Publishes Practical Rails Plugins.
- 2009 Speaks at the MySQL Conference: “High Performance Ruby on Rails and MySQL.”
- 2013 Speaks at Percona Live: “Increasing MySQL Performance through Aggressive Data Archiving.”
- 2015 Speaks at Percona Live: “Improving Your Database Designs with Practical Database Theory.”
- 2020 Casting Frontier is acquired by Talent Systems, the category leader.
- 2022 Establishes Durable Programming as a separate implementation firm.
Articles in Linux Magazine, Dr. Dobb’s Journal, ADMIN Magazine, and PHP International Magazine, distributed in 65+ countries.
Media contact
For interviews, comment, or fact-checking, email info@durableprogramming.com or call (603) 489-6135. Podcast hosts will find episode ideas and sample questions in the podcast kit.